How BaDundle Came to Be

September 16, 2017 25 Comments

How BaDundle Came to Be

BaDundle.com is a family vision that started with Elly O’Rourke, a Karuk Tribal member from Orleans CA. Elly had recently given birth to her youngest son and had done the time consuming task while pregnant of sorting, washing, and then organizing all the baby clothes that had been passed back to her by her twin sister, Nisha Supahan. The twins had a system between them, baby clothes had been passed back and forth for years when needed and when not in use they were organized by size and stored in their mom and step-dad’s “game room”. Between the twins 9 babies had shared clothing for the last 13 years. As you can imagine the game room started to be overrun with baby clothing and baby supplies. Shelves had to be constructed and totes had to be purchased and there wasn’t much room for games between pregnancies. Elly started bringing the clothing to her own home to get prepared for the new arrival. Elly’s husband, Joe O’Rourke, a Yurok Tribal member, also found the situation almost impossible and grumbled about the space that the extra clothing was taking up. He pointed out that the clothing wouldn’t be used for months or even years. He found his own solution and built floor to ceiling shelves, bought totes and stored the clothing in Elly’s dad’s barn near their home (Picture above). Elly had first sorted and laundered all the clothing organizing by size, gender, and weather appropriateness. Once Morek, the newest addition to the family was born Elly would simply bring in a tote from the barn and fill their son’s dresser with the correct size clothing, wash and put the outgrown clothing into the tote she emptied and change the label and replace the tote in the barn. She did this every few months that first year and her husband watched in awe each time at how simple clothing their son seemed to be. It was simple and easy after the initial time consuming work had been done.

Elly began to think about what other parents do when it comes to all things baby clothing; purchasing, storing, reusing, disposing of, etc. Babies grow so much the first 2 years that parents always have to deal with outgrown clothing, clothing that fits and clothing waiting to be grown into. It’s a constant cycle, switching out baby’s wardrobe. Elly started dreaming of building a business that provides a helping hand to parent’s when it comes to the overwhelming task of baby clothing just as she and Joe had done for their home. Joe loved the idea and was totally onboard, they talked to their 6 children, to family and friends, had brainstorming discussions and wrote a business plan in the evenings between work, school and family time. Elly’s twin sister Nisha Supahan and her husband Toby Linwood jumped right in to building the business with them. The 4 of them, each with a different talent and strength, work together fluidly and also have the support of all of their parent’s and the Karuk Tribe. The Karuk Tribe’s Community Development Corporation helped make this dream a reality by providing the first business loan to the new company. They also received assistance from the Karuk TERO Department and the Karuk Tribe’s Housing Authority also jumped on board with assistance through the county business licensing process. “BaDundle.com” was born, after days of intense brainstorming, searching domain names, and going through what seemed like hundreds of failed names they finally settled on “BaDundle” which was a word made up by Nisha. The team wanted a name that reflected “Baby”, “Bundle”, and “box” as well as being “Delivered to your Door”. BaDundle said it all and it’s a fun word to say!  Toby (a professional artist) took on the task of creating the logo from the team’s vision and they are now ready to take their vision to the public.

BaDundle is a new option for parents: a quick, easy, and convenient way to purchase all the clothing a baby needs in one simple solution. BaDundle will ship (via UPS) a box full of hand selected, new or nearly new clothing, to their customers, with everything that is needed for a baby's wardrobe with plenty of outfit options. Customers can choose the type of BaDundle Box that fits their needs and budget, from a 1-box purchase to a 4 or 8 box subscription. They can choose from new or nearly new clothing and the amount of clothing that they need. BaDundle offers clothing in sizes newborn to 24 months/2T and offers 2 sizes of boxes. The big box will be sure to give customers enough clothing for 2-weeks without laundry, and the small box will give customers enough clothing for 1-week.The BaDundle Box will include all the clothes a child needs with a variety of outfit options, clothing separates, and brands to eliminate worry about not having enough. BaDundle also offers a pre-wash option that will allow customers to dress their baby right out of the Box. The BaDundle Box is water resistant, stackable, and can be stored and saved until baby is ready. Clothing from the box can be worn and when outgrown can be kept or returned in the same box. Any baby clothing can be included in the box (from newborn to 24 month/2T sizes) that is no longer wanted, even items that weren't in the original box. BaDundle will sort clothing returned and give customers a credit towards a new box, donate to a child in need, or recycle the clothing, keeping them out of landfills. We are providing a full circle of support for all things baby clothing. The BaDundle team is looking forward to turning this family vision into a successful family business! Bundle for your Baby Delivered to your Door! 

 




25 Responses

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Maryliz Herron
Maryliz Herron

September 07, 2017

What a brilliant idea! I hope lots of people find out about this. I love this collaboration of ideas and talents-I wish you all great success!

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